Making the Decision to Replatform
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
Technology
10 Tips on SEO Tactics
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
UserTesting.com Launches Enterprise Full-Service Testing Platform
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
Why Social Media Logins Matter to Retailers
A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.
How to Catch and Keep the Digital Shopper
As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.
Report: Merchants Need to Address Live Chat
Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.