The Future of the Contact Center
The contact center as we know it will change drastically in the next few years as shoppers become more reliant on email, social media, and mobile but retailers will still need to offer the human touch.
Ecommerce
Retailers Struggle with Omnichannel Experience
In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.
Majority of Canadian Shoppers Feeling Shortchanged
According to a new report by Forrester, 80% of Canadian shoppers have purchased from an American or another international online retailer because they could not find the products they wanted in Canada.
The Rise of Pinterest in Ecommerce
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
Marketplace Fairness Act Clears Major Hurdle
The Senate has set up a final vote on the Marketplace Fairness Act.
How to Convince Shoppers to Buy on their Phones
While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion … Continue Reading →
Best Practices for Getting Your Emails in the Inbox
With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.
Acxiom’s Howe Talks Big Data with CNN
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
How to Spring Clean With Customer Acquisition
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the … Continue Reading →
Make Pinterest the New Home for Your Videos
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?