How Retailers Can Fight Fraud
Shopping online is more popular than ever with consumers. Unfortunately, based on a 2012 LexisNexis “The True Cost of Fraud Study,”
Ecommerce
Mobile Puts E-Tailers Right In Your Hands
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
3 Crosschannel Trends You Have to Know in 2013
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it … Continue Reading →
“Made in USA” Message is Strong for World of Leggings
In light of last week’s recall of yoga pants made in Taiwan and distributed by Lululemon Athletica, World of Leggings CEO Danny Alex is emphasizing “Made in the USA” as a part of its merchandising strategy.
Using Content as a Primary Retail Sales Driver
That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.
Price and Reliability are Top Concerns for Global Shoppers
Move over fast or free shipping, an international survey by Rakuten has found that when it comes to the shopping experience of consumers worldwide, the price of an item and the consumers trust in the merchant are the two most important deciding factors when making a purchase online.
More Payment Options Will Increase Global Sales Online
Ecommerce retailers need to break out of the conventional payment options, such as traditional credit cards, if they want to see a boost in online sales especially in the international market.
How eBay is Growing its Share of the Marketplace
Scot Wingo, CEO and founder of ChannelAdvisor, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Wingo discusses the growth of the eBay marketplace, why merchants should not waste time building mobile apps, and how couch commerce is changing shopping trends.
Making Ecommerce User- and Social-friendly
Ken Burke of MarketLive and Laura Hnatow of Cuddledown talk about some of the ways Cuddledown and other merchants are making their sites more user-friendly and more social. Burke and Hnatow spoke with Tim Parry, senior content manager with Multichannel Merchant, at NEMOA directXxchange in March 2013.
How Digital Catalogs are Changing Ecommerce Behaviors
Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.