American Express Syncs with Twitter to Unlock Ecommerce Experience
American Express announced in a release that Twitter followers of the credit card company can turn certain hashtags into online purchases.
Ecommerce
Clarks Americas Teams Up With Invodo Video Solutions for Best In-Store Experience
The global shoe designer and retailer Clarks Americas teams up with Invodo Video Solutions to further expand their online channel to create the best in-store experience. The videos engage consumers, drive purchases and its content demonstrates value. The benefits of the video creates a unique shoe shopping experience tailored for each consumer’s lifestyle.
B2B Tech Videos Can Help Boost Sales
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
Zappos Sees 85,000 Site Visits After Facebook Activity
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
Ecommerce Sales Topped $1 Trillion Globally in 2012.
Ecommerce sales in B2C have soared to new heights in 2012. According to eMarketer.com, ecommerce sales topped $1 trillion for the first time. The B2C sales grew from 21.1% last year to $1 trillion.
Studies Show Free Shipping is a Big Consumer Perk
With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.
Shipping Charges Are Among Reasons for Cart Abandonment, Survey Finds
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.
Brand-Building In A Rapidly Changing Channel Mix
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
Holiday Roundup Reveals Tablet Shoppers’ Unique Usage
Understanding how tablet shoppers differ from those on desktop and smartphone is an important first step for retailers, says Aaron Wadler, Founder and CEO of ShopPad. This infographic tracks online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods, and jewelry between Nov. 25 and Dec. 25.
Keeping Customers Safe with Trustmarks
As online commerce has flourished, so have the security risks associated with it. With shoppers more anxious than ever about sharing personal information online, merchants must find a way to eliminate doubts and keep financial information secure. In this infographic, McAfee breaks down the benefits of trustmarks by the numbers and illustrate potential consequences of not having them on your site.