Best Practices for Managing Email Sender Reputation
When it comes to email-marketing best practices, resources and recommendations abound
Ecommerce
The Wonders of WordPress as a CMS
There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages
How Mobile Connects The Multichannel Customer
While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop
Cracking the QR code
We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional
SEO: To Build or Not to Build a Microsite?
There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more
New Canadian Anti-spam Legislation Coming
Do you send email to Canada? Then you
Pay Attention to the Item Detail Page
Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors
MCM Awards Winners: Learning From the Best
IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce
Optimizing your videos for YouTube
Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s
Traffic Driver: L.L. Bean
SILVER: Catalog Channel L.L. Bean, Holiday Web 2010 You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes