Ecommerce
Lands’ End Makes Digital Catalog iPad Friendly
Apparel merchant Lands’ End has launched its January digital catalog with enhanced service functions including touch, pinch and zoom gestures developed for the iPad.
Pay-for-performance SEO
Search engine optimization is often this mystical and inscrutable process that takes place in a black box. You pay your SEO consultants a considerable
How the Mobile Channel May Hurt Your Business
TIM PARRY: M-commerce may not just be a convenience for your customers, but a hindrance to your business. The emergence of barcode readers on smart phones,
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Dynamic Personalization Produces Dynamic Results
Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder
Study Shows Mcommerce Customer Experience Needs Improvement
More merchants are getting their feet wet with mcommerce, but how well are they doing with the channel? The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, conducted in the third quarter, shows that merchants are doing some things right with mobile
Tips to Refine and Streamline Your Site Search
When displayed in an efficient manner, refinements can improve usability
Five Tips for Selling to Customers in Europe
Ecommerce sales in Europe are projected to reach $257 billion in 2010. This is 35% of the world total, and marginally ahead of the $250 billion forecast for the U.S. But as many as one quarter of U.S.-based merchants still won
Journeys Shares Lessons Learned from Mobile Launch
At the Mobile Shopping Summit in New York in October, John Tighe, director of ecommerce at Journeys parent company Genesco Retail, talked about the integration of m-commerce across all channels. Here are some of the lessons Tighe said he’s learned along the way.