How Gardens Alive! Is Digging a New Niche
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,
Ecommerce
Website critique: Shaping up a store-supplies site
SPECIALTYSTORESERVICES.COM SpecialtyStoreServices.com targets retailers, selling products such as store fixtures, showcases, panels and displays. But
Black Hat Tactics Can Ruin Your SEO
Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking
Q & A: CashStar’s David Stone on the Growth of E-gift Cards
Ecommerce has helped gift cards quickly evolve from paper to pixels. Last year, between Black Friday and Christmas Eve, digital gift card provider CashStar saw e-gift card sales increase 1,129%. Christmas Eve was the highest selling day of the year, …
Mobile Apps a Fit for Rue La La
The launch of mobile applications has helped grow sales for invitation-only e-commerce site Rue La La.
Century Novelty Launches Mobile Site
Speaking Tuesday at the Mobile Shopping Summit in New York, Century Novelty vice president and general manager Ian MacDonald said the company decided it needed a mobile site in August after attending sessions about mobile shopping at a trade show.
From Diapers to Soap: Q&A With Quidsi’s Josh Himwich
On July 15, ecommerce company Quidsi launched the new ecommerce site Soap.com, just five years after it started Diapers.com. Josh Himwich, director of ecommerce solutions for Quidsi, talked to Multichannel Merchant senior writer Tim Parry about the new site launch.
Five Ways Email Can Make Your Register Ring This Holiday Season
Although the official start, Black Friday, is still more than a month away, now
Email Reviews Getting Big Ratings
Lately more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. Our Customers Speak
Priority Email: Why Gmail’s New Priority Inbox Matters to You
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority