Merchants Face Up to Facebook

| Sherry Chiger

Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook

SEO: The link economy

| Stephan Spencer

Links have long been the currency of the Web, thanks in no small part to Google and its PageRank algorithm (named after Larry Page, cofounder of Google).

MCM Awards: Site Search Helps EPromos Win Silver

| Tim Parry

The ePromos Promotional Products Website is user-friendly and does a great job of guiding customers through the ordering process. That’s in part why ePromos took home a Silver Award in the Business Specialty category in the 2010 MCM Awards competition.