Don’t overwhelm with e-mail
When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my
Ecommerce
Godiva Turns a Postal Snafu into Sweet Service
Here’s a Story from a Multichannel Merchant Reader Who Recently Received a Catalog from Godiva Chocolatier. For some reason the catalog arrived with postage
MCM 100: Methodology
The Multichannel Merchant 100 was compiled by the Multichannel Merchant editorial staff and freelancer Michael DiMarco through public records, data card
What is a Widget?
Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote
Use Unique Codes to Bridge Channels
If I could click my heels together and give every merchant in the world one capability, it would be unique codes, used today primarily for coupons
Balancing Priorities for E-commerce Growth
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
Optimizing Site Conversion: Real-time Monitoring and Abandonment Follow-up
Conversion is one of the most critical metrics for understanding Website performance