Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.
In its 97 years in business, Blair Corp. has been through a lot. The apparel and home goods merchant has gone from loose-sheet mailers to bound catalogs, from housecoats to careerwear, from targeting mature consumers to chasing baby boomers.
But after 14 consecutive quarters of sales declines, Blair needs to change its course.
Take a walk around Times Square in New York and you’ll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors,
Can you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free,
Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.
(Searchline) The online advertising industry is moving fast these days. But apparently that doesn’t oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November–almost four years after it was filed.
(Searchline) Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.
Boston–Though Web analytics is nothing new, it