Oxfam America Debuts Online Catalog

| Tim Parry

Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog

NEW WEB CATALOGS

| MCM staff

Healthy Kids’ Catalog During a promotional tour earlier this year for her children’s book, It’s Not Your Fault That You’re Overweight, Merilee Kern realized

The Web Numbers Game

| Ken Magill

Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to

Search or Destroy

| MCM staff

Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started? No, I’m not referring to the

Going mobile

| MCM staff

What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have