Product Videos Reach Customers and Boost Sales

| Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.

5 Ways to Use Consumer Behavioral Insights

| Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

Week In Review: Bubble Wrap Becomes Unbreakable

| MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.

ecommerce returns

Growth in Ecommerce Returns Will Drive Facilities Demand

| Mike O'Brien

A new CBRE report has found that rapid growth in ecommerce returns is creating future demand for new or expanded facilities to handle reverse logistics. Find out how this trend is expected to play out and what the implications are for operations and fulfillment.

omnichannel fulfillment

Ecommerce Return Rates Continue to Climb

| Mike O'Brien

Companies are grappling with higher ecommerce return rates, and how to address reverse logistics as well as capturing the maximum value of inbound goods. Find out the results of the MCM Outlook Survey on ecommerce returns, and what can be done to keep the growing rates in check.

Week in Review: Amazon As Expected Buys Into Air Freight

| MCM Staff

Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.

omnichannel fulfillment

Do International Payment Offerings Make You a Global Merchant?

| Tim Parry

Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.

3 Ways to Build Customer Trust and Loyalty in 2016

| Kirsty Tull

While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.