How to Create a Global Operations Strategy

| Tim Parry

Whether or not you optimize your ecommerce site—and your operations—for the global shopper, the global shopper is coming to America. Here’s a look at how U.S.-based merchants can fine-tune their global operations and delight the global shopper.

Amazon May be Jumping the Gun on Cuba

| Tim Parry

A “ship to Cuba” button was seen on Amazon’s website by Reuters correspondents in Havana. But is Amazon getting ready to sell in Cuba, and is the Cuban economy ready for cross-border shopping? Here’s why Cuba may be more of an exporter if and when U.S. sanction amendments are voted on.

Consumers in Africa Embracing Ecommerce

| MCM Staff

The rise of ecommerce on the African continent is changing the face of the traditional consumer, and brands need to adapt their business models and strategies in order to remain relevant among consumers and avoid a drop in market share.