Contextualized Video Optimizes Customer Experience
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
Ecommerce
Amazon’s Cure to Short-Term Thinking in Business
Jim Tompkins, CEO of Tompkins International, explores the main symptoms associated with the current plague of short-term thinking, how companies can begin growing again, and how the “Amazon Cure” and Jeff Bezos’ focus on innovation and investment help create long-term value.
Fraud Management Tools Have Several Benefits
Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to … Continue Reading →
5 Factors Reshaping Ecommerce Today
Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Price and Reliability are Top Concerns for Global Shoppers
Move over fast or free shipping, an international survey by Rakuten has found that when it comes to the shopping experience of consumers worldwide, the price of an item and the consumers trust in the merchant are the two most important deciding factors when making a purchase online.
More Payment Options Will Increase Global Sales Online
Ecommerce retailers need to break out of the conventional payment options, such as traditional credit cards, if they want to see a boost in online sales especially in the international market.
How to Deliver a Better Experience to Today’s Multi-touch Shopper
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Executive Summary: How to Reach Customers Across the Globe
While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative.In this executive summary, you will … Continue Reading →
Executive Summary: Fraud Prevention and Payment Management
As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. In this Executive … Continue Reading →