As we are approach the holiday season, there are some key things to consider in designing your holiday email marketing campaigns, and creating a successful cross-channel holiday experience for your customers this season should be one of them. Consider these key strategies as you prepare for this holiday season.
You just screwed up a mailing. Your palms sweat and a wave of panic sets in. Let
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
We met with Responsys
eBags email marketing manager Blake Area’s number-1 tip for the holiday season? Message around urgency.
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Wise marketers have discovered that cleaning b-to-b data, especially physical locations and/or email addresses is well worth it because you can save money. You can make better decisions using clean data, and you can make a better impression with customers when they see you take good care of their data. You can even personalize offers, making them more relevant and increasing sales.