BabyUniverse Merging with eToys Direct
BabyUniverse, an online marketer of baby and maternity products, will merge with eToys Direct. The combined company’s brands will include Posh Tots, which
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Live from NEMOA: Examine Your Contact Strategies
Cambridge, MA
Can You Trust Your Test Results?
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.
BabyUniverse to Merge with eToys Direct
Jupiter, FL-based BabyUniverse, an online marketer of baby and maternity products, will merge with Denver-based toys merchant eToys Direct.
How Branding Relates to Lists and Data
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
Eight Steps to Optimizing Circulation
The past holds the keys to the future
Getting Blocked? It’s Probably Not Your Content
(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
RESOURCE GUIDE: Alternate Payment Systems
Merchants operating businesses through the mid-1960s were in the habit of receiving two types of payments from customers: cash and checks. From the mid-1960s
Mark Your Calendars
Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple: