Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.
Consumers were concerned about 2013 holiday season issues that kept last-minute deals from getting to their doorsteps.
When it came to desktop buying, Cyber Monday once again ranked as the highest shopping day of the year. See how other days did for holiday season 2014.
The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.
The U.S. Postal Service exceeded its holiday delivery projections for 2014. See what steps the USPS took for both retailers and customers.
The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.
Christmas Day online sales were up 8.3% over the same period on Christmas Day 2013, according to trends reported by the IBM Digital Analytics Benchmark. And, as was the case throughout the holiday season, mobile commerce had a big impact.
Retailers know omnichannel is essential to their success during the holidays, but do they really understand consumer shopping behavior in real-time?
Google is seeing gains in its Google Express same-day delivery service this holiday season, as it looks to claw back ecommerce search traffic lost to Amazon.com because more consumers are going there for product research.
According to Google, as cited in an article by Bloomberg, Google Express handled 50% more toys in the two weeks after the Thanksgiving holiday, while sales of books rose more than 30%.
As the 2014 retail seasonal shipping peak roars to a close, the major carriers are seeing their numerous upgrades and investments put to the test.