Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.
You can profitably convert web requests for your catalog. But Web requesters have a much shorter attention span than traditional catalog requests, so you have to treat them a little differently.
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
Nonprofits notoriously guard their online donors, but those with an openness to cultivate the online relationship in a secure and controlled environment have much to gain.
A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.
Email and lifecycle marketing solution provider Responsys announced Feb. 3 that it acquired INBOX Marketing, a San Francisco-based agency that specializes in the strategic optimization of email marketing platforms.
FreshAddress has introduced a service, Opt-In E-mail Appending, that it says offers clients guaranteed deliverable e-mail addresses matched to customer databases on an opt-in basis. The service allows end users to send potential subscribers e-mails that …
Developing an effective e-mail marketing campaign should be more than just a
Welcome to the new monthly column from Bill Singleton, president of Algonquin, IL-based consultancy Singleton Marketing. You find what appears to be the perfect list to help you reach a target group. You mail a test quantity and get great results. In …