The Answer Is in the Data
An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company
Data & Analytics
How to Save Money with Comailing
Comailing
Review Your Remail Strategy
Remails to best-customer groups maintain about 65% of the original response rate for the group: If the best-customer group earns an 8% response rate on the first drop, the remail will earn 65% of the 8% (.08 x .65 = .052, or 5.2%). Not bad. How many of your average-customer groups pull 5.2%? Any rental lists pull 5.2%? You can see why a remail strategy is important to the overall growth and profitability of the company.
Maximizing the performance of list continuations
Expanding your market is a must. Therefore, it is important to test new lists. At the same time, it is cost-effective to do everything you can to maximize
Growth spurt among the children’s mailers
During the past year, the 12-month active universe for the children’s catalog market has grown more than 11%, to 7.89 million buyers for the second quarter
Co-ops get down to business
Just as the major consumer cooperative databases are busy cranking out new products and services, as we reported last month (Co-ops kick it up a notch),
Mokrynski’s Matika Retires
Sandra J. Matika, head of the Brokerage Division at Hackensack, NJ-based Mokrynskidirect announced her retirement last week.
Having His Say: Time and the Planning Process
One of the more difficult aspects of a list broker
The Abacus Indicator: Government is Good
According to the Abacus Indicator from Broomfield, CO-based cooperative database provider Abacus, government contacts had the highest average order size and highest spending per contact in business-to-business transactions last year, followed by heavy industry, health, education, finance and insurance, and business and legal, respectively.
Building Your House File Through Promotions
Offering promotions to customers can increase orders and revenue, says Bethany Beach, DE-based catalog consultant Steve Lett. Promotional offers to prospects can help build your house file, because they tend to increase response rates. As catalogers try to do what they can to generate more business, promotions are becoming more popular.