How to Perform a Migration Analysis
What purchase pattern do your customers follow? When you profile your customers
Data & Analytics
Worldata: List Rental Prices Are Falling
For the first time ever, Worldata
Home Products Universe Remains Flat
With the Housing Market in a Slump, it only makes sense that the home products catalog segment is stagnant as well. According to a report from New York-based
Divide and conquer
You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need
July Mailing Take Swing Upward
Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Abacus: Acquisition Circulation Is Taking A Hit
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Using E-mail to Drive the Customer Lifecycle
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
Don’t Keep Secrets, Share Your Plans With Service Providers
Merchants know so much about our own business they often forget that their service providers don’t have that level of knowledge. But as Bill Singleton points out, the more information you share with them, the more they can help you achieve your list and circulation goals
Making Multi-Touch Contact Strategies Work
E-mail campaigns with a catalog follow-up are extremely popular for catalogers. The reason is simple: Both vehicles are measurable and setting up test cells is relatively easy. But before you start this kind of a campaign, make sure your e-mail file is set up for success