Live From MeritDirect: 9 Best Practices for B-to-B
White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.
Data & Analytics
Live From MeritDirect: USPS Wants Quality over Quantity
White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
Beyond PCI DSS: Taking the Next Step in Data Security
Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers
Efficient Databases Require Past-Point-in-Time Views
Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices
For True Customer Affinity, Go Beyond the Sale Online
For retailers, Web 2.0 has tremendous potential to build customer relationships. So why are many merchants still only using their online presence as a sales platform? Learn why creating customer affinity should be part of your Web agenda
Listings
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age
Pet buyer universe perks up
There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that
Keeping your co-reg clean
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But