How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
Your distribution center needs to be able to control inventory movements, from receiving and put-away to picking and packing, as well as the management
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
The tragic Southern California wildfires had many catalogers working on suppressing mailings to zip codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.
The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.
Here are some tips on how to use the co-ops to maximize the profit potential of your circulation
You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.
Who wouldn
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
New product offerings from Edith Roman, Decision Intelligence, and StrongMail Systems.