How to Spot Hot Prospecting Lists
Looking for good prospecting lists? There are two ways to find them. The most common method is to test outside files and use the one that works. The other is to identify and mail all the lists your customers are on.
Data & Analytics
What to Do If Postage Goes Up Again
Brace yourself for more bad postal news. The U.S. Postal Service Board of Governors has announced a $5.4 billion loss, and this means direct marketers may face a 2008 rate hike of 20% or more. Here are five easy-to-implement tactics for dealing with this threat.
Five Must-Haves to Move Transactional E-mails
According to a new white paper by e-mail marketer ExactTarget, no other message is as personal, relevant, and anticipated as a transactional e-mail. But most merchants have little or no visibility into the performance of transactional e-mails
The Role of Loyalty in Communication Plans
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
Libey: Game On With Circulation and Prospecting
Futurist Don Libey, founder of Cherry Hill, NJ-based advisory Libey Inc., predicts a positive outlook for catalogers for then next few quarters
Segmenting Multichannel Buyers
Until recently, many catalogers were segmenting their buyer files by order channel, not by channel of origin. But segmenting by channel of origin in increasingly popular for true multichannel merchants. Why? Click here for more.
Merchandising 2.0
As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels
Reaping revenue from roving holidays
Are you counting the days until Christmas? You should be consumer merchants this year receive an early in the form of an additional selling day. In 2006
Straight-on e-mail
The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.