According to the Abacus 2006 Multi-Channel Annual Trend Report, the major retail markets in rural and urban areas differ in their growth and decline by channel. The most recent report showed that call center/mail order purchases represented 65% of orders in rural areas, with 35% of those orders placed online.
Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.
I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even
The U.S. Postal Service in January released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented
Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences
New lists The Cottage Shop Selling Limoges porcelain boxes and other collectibles, the Cottage Shop catalog has 20,000 12-month buyers. Customers, 95%
With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered
Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged