E-mailers Starving for Customer Data
(Magilla Marketing) Ten years after embracing permission-based list building
Data & Analytics
Leverage Your Bottom Line With Buyer Remails
What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
Six Principles of Deliberate Marketing
Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.
Seven Tips to Fix Your Website for B-to-B Leads
Your Website has become critical to your company’s success in generating business-to-business leads and closing sales
Show Me The Data: Keeping a Family Business Objective
The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.
Insert Media: Not Just an Alternative
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
Waiting with an open mailbox
Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker
Growth spurt for kids’ market
The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based
Study: E-mail Addresses Need Validation
The increased use of e-mail communications as a channel serving information as well as for increasing sales means that capturing valid, deliverable e-mail addresses early in the relationship is critical for most online businesses.
New Products
Chicago-based marketing software provider Alterian has released a new version of its Data Discovery and Visualization (DDV) application, DDV 3.0, which the company says make Alterian