What’s New in List Marketing?
“What’s new in list marketing?” is probably the question I
“What’s new in list marketing?” is probably the question I
Have you looked for geographic hot spots where you have pockets of buyers? If you can find geographic hot spots you can prospect deeper to these states, sectional center facilities (SCFs), or zip codes because they will respond profitably to marginal prospecting lists.
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
Though legislators and mailers worked past midnight on Saturday night–the session adjourned at 12:25 a.m.– an agreement was not reached on a conference bill that resolved the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills.
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers
Source codes teach us almost everything we need to know about catalog circulation.
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.
Any impending postal rate increase has catalogers scrambling for ways to minimize the financial hit, from reducing page counts and printing on lighter