Reaction to #JCPListens Storified
Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”
Marketing
JCP Asks Customers to “Come Back”
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
OfficeMax Upgrades B2B Customer Experience
OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.
Making Your Site Search Results Stand Out
Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.
4 Tips For Launching a New Website
Launching a new site doesn’t have to be a headache, but sometimes it can be. Robert Glazer, founder and managing director of Acceleration Partners in a phone interview provided tips on how to make launching a new website much easier.
eBay Looks to Grow Locally and Globally
eBay plans to go global and local in hopes to double its number of eBay Marketplace users to 200 million by 2015.
Want More Tablet Sales? Improve the Shopping Experience
Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.
Getting the Multi-Device Customer to Purchase
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.
eBay Says Marketplace Fairness Act Fight is Not Over
Devin Wenig, president of eBay Marketplaces, said it’s inevitable that an online sales tax bill will eventually become law, but that it won’t stop his company from fighting to make it fair for small businesses.
Boosting Engagement through Site Search
Here are just a few tips from the SLI Systems report that will not only help you create a quality site search for your website but also improve conversations.