Make Pinterest the New Home for Your Videos
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
Marketing
Online Retailers Looking to Master Mobile Site Search
Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.
How Retailers Can Leverage Advanced Site Search
With a robust, flexible site search solution in place, online retailers can positively impact conversion rates, average order values, and other key metrics, obviating the need to upgrade or switch platforms.
Women Prefer In-Store Shopping Over Shopping via Smartphone
While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.
How B2B Brands Leverage Marketing Tactics
Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.
5 Tips To Improve Shopping Cart Abandonment Emails
Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.
Sears Holdings Launches Fulfilled By Sears
HOFFMAN ESTATES, Ill., April 17, 2013 /PRNewswire/ — Sears Holdings has launched Fulfilled By Sears, a turnkey fulfillment service that offers pay-as-you-go pricing for businesses seeking a simple, cost-effective solution to manage … Continue Reading →
B2B Marketers Need to Step Up Their Social Media Game
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
Nearly 60% of Showroomers Head to Amazon
Nearly 60% of consumers who showroom head to Amazon in search for cheaper prices and cheaper shipping options. In this infographic by CouponChief.com, you will learn about some of the factors that influence showrooming including pricing policies, free shipping, and online coupons and codes.
How Google Shopping Improved the Ecommerce Experience
Google’s transition from Google Product Search to Google Shopping last year sent online retailers into an anxious flurry, sweating at the task list ahead…