Study Finds Consumers Love Brands that Love Them Back
More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.
Marketing
Marketers Need to Stop Pushing and Start Listening
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
3 Tips In Aligning Demand and Content
The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.
I Showroomed
I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When … Continue Reading →
FiftyOne Global Ecommerce Rebrands as Borderfree
FiftyOne Global Ecommerce has rebranded as Borderfree in an effort to further emphasize the company’s ongoing mission to enable U.S. retailers to transact with consumers in every corner of the … Continue Reading →
Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
Wayfair.com Joins Pinterest Bandwagon With New Clipboard Feature
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want … Continue Reading →
The Truth About the Best Time to Send Email
With the email analytics for hundreds of diverse ecommerce email marketers and millions of emails at our fingertips, here is how I respond to the frequent questions about the golden bullet time to send email.
3 Steps to Build Customer Relationships
As brand marketers place more time and effort into making their email marketing communications more effective, the importance of getting as close as possible to a 1:1 connection with consumers becomes readily apparent.
REVOLVEclothing.com CMO on Visual Site Search and Product Recommendations
Kobie Fuller, CMO of the contemporary fashion site, shared his company’s experiences using Monetate’s online merchandising products to deploy personalized product recommendations and visual site search on REVOLVEclothing.com.