Things Look Brighter for Carolina Rustica

| Jim Tierney

After being acquired by Mattress USA last month, Richard Sexton, president and CEO of furniture and home decor merchant Carolina Rustica,said his business can now focus on what it does best.

Selling Through Social Media to Close More Leads

| MCM staff

Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.

How the Customer and Service Rep Relationship is Changing

| Kelsey Cox

With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.