How to Effectively Grow Your Facebook “Likes”
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
Marketing
Big Data: The Conversational Game-Changer
No matter where you go in the marketing world, you can
Online Sellers Could Get Loans from Amazon
Although publicly the ecommerce company is keeping mum, it looks as though Amazon.com will soon offer loans to some of its Amazon sellers.
LuRong Living CEO Signed by Miami Marlins
Adam Greenberg, CEO and founder of nutritional supplement seller LuRong Living, will get in the batter
Deloitte Predicts Increase in Holiday Sales and Mobile Use
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.
Filson VP Harold Egler on Crosschannel Marketing
Filson vice president-marketing Harry Egler sat down with Multichannel Merchant senior content manager Tim Parry at the NEMOA directXchange conference Sept. 19, 2012 to talk about crosschannel merchandise marketing and the MCM Awards.
Achieving Success Through Effective Email Marketing
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
Gold: Filson, Limited Edition Scarlet Cruiser
The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson
Gold: Fairytale Brownies, Holiday 2011
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
Gold: Baudville, Holiday 2011 Campaign
Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.