Is Amazon losing brands? It certainly looks that way as more brands opt to leave Amazon as a sales channel. Brands like Birkenstock and a growing list of others are opting out of Amazon. Find out why merchants are leaving and what it will mean for the marketplace giant.
When it comes to building a lead generation campaign, marketers need to figure out how they are going to manage the many inquiries on their site. Here are some tips to making this process easier for marketers to hand with their campaigns.
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.
Bonobos is deploying Box’s content management platform, enterprise-wide for managing and collaborating on content in the cloud. See what this will mean for Bonobos and how it will help it move forward as a brand.
It was not a good week for Olympic swimmer Ryan Lochte, who recently admitted to fabricating a story that he and his teammates were held at gun point during the Olympic games in Rio De Janiero. Several brands have pulled out of sponsoring Lochte moving forward, see which brands these are.
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.
Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.
Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.
It’s no secret that, in recent years, retailers have been challenged to keep customers loyal and remain competitive. See why shoppable and user-generated content is important for your brand.
Content is king. Most people intuitively understand this to be true, because we all shop online. If you can’t tell what exactly a product is since it’s missing key product details, you won’t buy it. To plan and optimize your content, you must understand what consumers are looking for at every moment during their shopping journey.