Former Yahoo CEO Lands at ShopRunner
Scott Thompson, the former Yahoo CEO and PayPal President, has been named CEO at 2-year-old online fulfillment services provider ShopRunner.
Marketing
ACMA, DMA Form TruST Coalition to Fight Internet Sales Tax
Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …
To Spin-off or Not to Spin-Off, That is the Question
For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.
4 Tips for Effective Multichannel Selling
Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.
Here are four tips for effective multichannel selling.
Trade Groups Have Different Views on Marketplace Equity Act
The Marketplace Equity Act would repeal the 1992 Supreme Court decision, Quill Corp. vs. North Dakota, which said states are not allowed to require out-of-state companies to collect sales taxes unless that company has a physical presence, such as a store or warehouse, in the state.
Twittersphere is Abuzz with the Marketplace Equity Act
Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.
New Pig Turns Its Snout at Traditional B-to-b Catalogs
When it comes to traditional business-to-business catalogs things can get boring. It’s generally pages and pages filled with products, prices and a few images of putting those products to use. Generally most business-to-business sellers take the simple and safe approach, but there is one company, New Pig, that refuses to stay inside the lines.
Google Executive Shares Secret Behind Google Shopping
Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.
All Signs Lead to Amazon Offering Same-Day Delivery
Mom and pop retailers can take some lessons from their ecommerce counterparts about how to compete against Amazon.com. From our perspective at Multichannel Merchant, retailers can compete with Amazon if they take the following 10 steps.