Marketing
How Creative Catalog Copy Drives Online Engagement
The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.
B-to-b Ecommerce Challenges: Creating Support in the Organization
Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead
Two Tips to Manage the Customer Experience Across Multiple Channels
Chad Caudill, director of customer service and warehouse operations for outdoor gear and apparel merchant Moosejaw Mountaineering, offers two tips to improve your customer experience across multiple channels. Consistency. Caudill says it
Best Practices for Multichannel Systems Integration
Ernie Schell, executive director of Marketing Systems Analysis, says everyone pays attention to how important it is to have a unified database for managing customers, orders, and inventory in a multichannel environment. But it
Drop Shipping or Order Fulfillment: Which is Best for You?
The level of control merchants have over inventory is not the only distinction between drop shipping and order fulfillment, so to help you determine which option may best suit your business, here are four tips to consider.
How to Create a Compelling Brand Story
Many brands have forgotten where they came from, what made them special, or have drifted so far from their roots that they
Direct Sales Drop 5.4% at Frederick’s of Hollywood
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.
3 Tips to Capitalize on Digital Marketing Changes
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.
5 Social Media Strategies to Boost Your SEO
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.