Catalog Critique: Making the Most of QR Codes
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage
Marketing
5 Best Practices to Boost Marketing Spend
With the right analytics and marketing actions, multi
Stuck for a Headline? Think Generic
We have long since learned that a basic descriptive headline wins second prize in a contest against a benefit-suggesting headline. But sometimes the muse is not resting on our shoulder
6 Steps to Developing a Compelling Brand Story
How does a brand become compelling? Follow these six steps, known as the 6 C
How to Choose the Right Comparison Shopping Engines
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak
Publisher’s Note: Envelope Pushing
Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I
Testing Delivers Order Management Systems Ready for Implementation
There is no substitute for thorough testing before you implement your new order management system. Here are the key testing principles to ensure you
Fiske to Step Down as CEO of Eddie Bauer
Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.