How Can Mailers Reduce Their Operating Costs?
Merchants always want to find ways to reduce costs. Now, with many post offices and mail processing centers set to be closed next year, learn how mailers can reduce their operating costs.
Marketing
3 Strategies for Last-minute Holiday Email Campaigns
Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips to help you create a timely email when you are short on time.
USPS Delays Closing of Postal Facilities Until May 15
The U.S. Postal Service has agreed to delay the closing of 252 mail processing centers and 3,700 local post offices until May 15, 2012.
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
Publisher’s Note: Fulfilling Our Promises
at this time of year, the true superheroes of the season may well be the operations and fulfillment folks
2012: Opportunities, Outlooks and Trends
We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans
Best Practices in Cover Design 2011
Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it
Herschell Gordon Lewis: The Best and Worst in Copy 2011
This worked, that didn’t… Here are Herschell Gordon Lewis’s 2011 picks for the best and worst online and print catalog copy.
How SEO myths can cost you
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article
2012 Paper Prices Will be Stable to Higher
The price of paper will be stable to higher in 2012, according to Steve Silver, president/CEO of FutureMark Paper Co., but given the market’s unpredictable demand, there really isn’t a normal pattern anymore