Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.
Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
Paid search isn
A bipartisan Senate bill titled,
When the economic going gets tough, catalogers get going on cost cutting. One of the first places they look to cut costs is in catalog paper, scaling
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers; they must offer options that engage
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
While “MCM Awards” has been a trending search term on MultichannelMerchant.com, we have yet to determine dates for the 2012 edition of the catalog and ecommerce channel contest. But one this is certain: The MCM editors feel there are a lot of valuable tips retailers can use as they gear up for the holidays.