Catholic Company Does QR Code Correctly
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
Marketing
Six tactics to build brand authority
Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information
How to Measure Cross-channel Engagement
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
Streamline your content production process
Looking to increase your sales, reduce costs and improve the team’s morale? Who isn’t? Creating a more efficient work process for producing your catalogs,
How to Leverage Enhanced Customer Data
Each customer transaction and database update provides new perspectives on buying behavior and changes in the marketplace
What Happens When Copywriters Make Misguided Assumptions
Another trend is emerging in catalog copy, and leaking over to email and both envelope copy and the opening of direct response sales letters: Assumption
Selecting the Right Payments Processing Platform
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational
Testing your SEO
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.