Food: Vital Choice Seafood & Organics and Jack Stack Barbecue
GOLD: Catalog Channel Vital Choice Wild Seafood & Organics, Holiday 2010 Acatalog and online purveyor of wild seafood and organics, Vital Choice promises
Marketing
Gifts, Sales Over $20 Million: Sundance
SILVER: Catalog Channel Sundance, Holiday Jewelry & Gift 2010 Now that the era of the big books has passed, catalogs serve as curated collections of merchandise.
Consumer Specialty Products, Sales Under $20 Million: Country Walkers
SILVER: Catalog Channel Country Walkers 2011 One advantage travel marketers have is the photogenic quality of their offerings. Country Walkers didn’t
Computer and High-Tech Equipment and Software: Black Box Network Services, Crutchfield and Hewlett-Packard
SILVER: Catalog Channel Crutchfield, July/August 2010 Never underestimate the factor, said a judge, and consumer electronics merchant Crutchfield certainly
Sporting Goods and Hobbies: BerettaUSA.com
SILVER: Ecommerce Channel BerettaUSA.com Beretta is not the best-known brand. But as a pop-up on its home page proudly boasts, its signature M9 pistol
Children’s Products: One Step Ahead and Hanna Andersson
SILVER: Catalog Channel One Step Ahead, Spring 2010 One Step Ahead boasts a product assortment, according to one of the judges. The merchandise mix seems
B-to-b response databases can broaden reach
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information
Catalog design 2.0
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer
J.Crew Thinks Pink, Conservatives See Red
APPAREL MERCHANT J. CREW GOT SOME CONSERVATIVES IN A TIZZY this spring. In an April email to customers, J. Crew president/creative director Jenna Lyons
Consumer Specialty Products, Sales Over $20 Million: Musician’s Friend and Orvis
GOLD: Catalog Channel Musician’s Friend, Holiday Gift Guide, November 2010 The Musician’s Friend catalog hits all the right notes: a product selection