Is inhouse SEO right for you?
Search engine optimization has never been more vital to online retailers. It’s critical for merchants looking to become more visible in the Internet marketplace
Marketing
Priority Email: Why Gmail’s New Priority Inbox Matters to You
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority
Automation options for parcel shippers
Direct merchants have myriad options for processing parcels shipped via FedEx, UPS and other carriers. There are many third-party systems in the marketplace
Merchants Obsession Over Print
AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that
Catalog Critique: SmileMakers Gets a Creative Lesson
With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education
The second great law
The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,
Potpourri Buys Country Store Catalog
The Potpourri Group stable of catalogs is a little bigger: The multititle mailer in late August acquired the Country Store catalog from Reader
BrylaneHome Launches Plus Size Living Print Catalog
BrylaneHome, a home and lifestyles brand in the portfolio of Redcats
Which Way will PRC Rule in Exigent Postal Rate Case?
With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service
Five Ways Multichannel Marketers Fail Their Businesses
Multichannel merchants have plenty of shortcomings when it comes to integrating catalogs and the Web, according to Bill LaPierre, senior vice president