Eight reasons why direct mail still works
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
Marketing
Cleaning up b-to-b files
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
Choosing a Web Content Management System
How do you choose a CMS that meets the needs of marketing without giving IT headaches? Here are the key factors to consider
Pick A Service Provider That Shares Your Green Business Strategy
Corporate responsibility guru John Elkington may have coined the term
eBay Sees Surge in M-commerce Sales
E-commerce marketplace eBay said it saw a surge in m-commerce sales this holiday season.
MMAC Acquires Trudy Corp.
Children
The Myth of SEO, and How to Really Get on the First Page of Google
It was a dark night, as most are. My Internet connection on the phone had said to meet him at the Apollo Diner, a greasy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the …
Green Mountain Coffee Acquires Diedrich
In an apparent move to acquire every licensee of its Keurig K-Cup business, Green Mountain Coffee Roasters announced Dec. 8 it has bought Diedrich Coffee for about $290 million.
MCM Awards Rules
1. Penton Media Inc. d/b/a Multichannel Merchant (
1-800-Flowers.com Finds Buyer for Gifts/Kid’s Unit
It took more than two years, but multititle mailer 1-800-Flowers.com announced Dec. 7 it is finally selling its home and children