Surveying the software landscape
Multichannel merchants shopping for direct and retail systems have long complained that there were few choices in terms of vendors and their offerings.
Marketing
Touchstone Owner Blames USPS for Catalog’s Demise
Gifts and Home Decor Catalog Touchstone Announced in Early March it was closing. And owner/president Sarah Luce, who says shuttering the 20-year-old company
From OMS to IPR
As the direct marketing industry has evolved into multichannel selling, its system requirements have evolved as well, says systems guru Ernie Schell.
Letters/Opinion
THANK YOU IS WELCOME Thank You for Mentioning the American Catalog Mailers Association contribution in the postal wars in your Editor’s Note (Help is
A Bad Fourth Quarter for B-to-B
Bad Fourth Quarter for B-to-B sellers except Transcat and Black Box
Eight metrics to acquire and retain customers
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
Gifts Universe on the Decline
The Gifts and Collectibles Catalog Market Segment is losing names. The universe shrank about 11%, or about 2.3 million names, from the fourth quarter
Making the most of matchbacks
How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility
Jackson & Perkins has Correction Covered
We were Captivated By the Cover Photo on Jackson Perkins’ Spring Rose Catalog. But we were not quite so taken with the ugly correction box to the lower
Use E-mail to Monetize Social Media Strategies
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to