Backword
MEXICO’S POST OFFICE THINKS PINK THE POSTAL SERVICE IN MEXICO ISN’T KNOWN FOR ITS SERVICE. Now perhaps it will be known for the pink and lime-green uniforms
Marketing
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Abacus: Acquisition Circulation Is Taking A Hit
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Live From the Lenser Summit: AOVs Can Be Overinflated
Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.
MCM Testing Article Two
This is MCM testing article two. This is MCM testing article two.
Converting Single-Channel Buyers Into Multis May Prove Costly
We know through statistics and stories that multichannel customers are far superior to those who have only ordered from a single channel
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Systems: Overcoming integration hurdles
Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and