Efficient Databases Require Past-Point-in-Time Views
Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices
Marketing
For True Customer Affinity, Go Beyond the Sale Online
For retailers, Web 2.0 has tremendous potential to build customer relationships. So why are many merchants still only using their online presence as a sales platform? Learn why creating customer affinity should be part of your Web agenda
Horny Toad Nabs Nau
Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad
Lands’ End President Leaves
David McCreight has resigned from his post as president of apparel merchant Lands
Covering your rear
Your catalog’s back cover should be front and center when you’re planning the book. Why? For many mailers, it’s the best-selling page in the catalog.
Sharper Image finds a buyer
Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment
A chat with Herschell Gordon Lewis
Before he became known as the king of copywriting, longtime Multichannel Merchant columnist Herschell Gordon Lewis had a thriving career as a director
Provide Commerce adds Red Envelope to stable
Embattled gifts cataloger Red Envelope found a buyer, as we reported last month. But it’s not Creative Catalogs Corp. After a U.S. Bankruptcy Court-supervised
Another quarter, another paper increase
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging
Keeping your co-reg clean
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But