10 Critical Mistakes in System Selection
10 major mistakes we see companies make in selecting order management systems
Marketing
Enough Intuition: Base Your Channel Strategy on Analysis
It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn
Data Mining: A Strategic Plan
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?
L.L. Bean Heads to Chicago
In its first retail expansion outside the Northeast corridor, L.L. Bean in September will open a store in the Chicago area.
Net Income Soars for Schein
Medical, dental, and veterinary supplier Henry Schein recorded impressive results for the fourth quarter
Fianacial Reports: Cabela’s, J.C. Penney
Quarterly, full-year sales for Cabela’s and J.C. Penney
Chapter 11 for Sharper Image and Lillian Vernon
Two struggling catalogers have taken a turn for the worse.
Hotels at Home Adds Three
Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts.
Surprise Your Most Loyal Customers
How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.
The Golden Telephone Rule
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.