Gardening catalog names wilt a bit
Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the
Marketing
How Road Runner Sports trains for holiday fulfillment
Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer,
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
THE NEW SCHOOL
Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers
Build brand through service
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec
Now or Never
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
Talbots to drop Kids, Mens lines
The Talbots is turning its back on men and children. To better focus on its core women’s apparel business, the company announced Jan. 4 that it will drop
Building up your e-mail file
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
November catalog mailings up 2%
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service
Not the finest quarter
Reflecting the weak national economy, the third quarter wasn’t so kind to the publicly traded consumer merchants tracked by Multichannel Merchant. Despite