Marketing
December Sales Roundup
Generally speaking, December sales for the publicly traded companies tracked by Multichannel Merchant were all over the place.
Coldwater Creek Cuts 65 Jobs
In yet another sign of the tough times facing the industry, Coldwater Creek on Jan. 8 eliminated 65 positions companywide.
Privacy Witch Hunt Goes After Sears
Privacy alarmists have always thought the rest of us are a bunch of drool-bucket morons who can
Chefs Catalog Shutting San Francisco Office
Cooking and kitchenware products merchant Chefs Catalog will close a San Francisco office and shift jobs from that location to its Colorado Springs, CO, headquarters.
BabyUniverse Now The Parent Co.
A year after BabyUniverse, an online marketer of baby/maternity products, merged with toys merchant eToys Direct, the combined company has a new name: The Parent Co.
TigerDirect Takes CompUSA
Systemax has entered into agreement to purchase the CompUSA brand, trademarks, and e-commerce business.
How to Measure Non-Revenue Activities
Anyone can track purchases, subscriptions and licenses. But how do you measure things that produce no revenue at all?
Roll Up Your Sleeves, Show Me the Data
Do you take a top-down or bottom-up approach when you do your post-campaign analysis? Do you look at households, individuals, items, orders or recency?
Your answers will tell a lot about your data processing, and what you can expect from your planning.