The future of your organization lies in the hands of your warehouse personnel. You probably did not want to hear that, and you most certainly do not believe it! But your warehouse knows your customers better than any other department in your organization.
MCM talks to Fairytale Brownies about how it attracts and retains distribution center workers for the holidays.
Quarterly results for BlueFly, Williams-Sonoma, and Red Envelope
Catalogers need to know they need to grow the number of channels they are in. But which ones should they jump into next, and what are the benefits?
Zip modeling can be used as a prospecting technique – you order lists or models with your highest penetrated zip tiers as a select. It can also be used as a suppression method on your house file by purposefully not mailing your lowest penetrated zip tiers on older, low-frequency, low-dollar buyer segments.
Catalogers can breathe a sigh of relief: It
Upscale toy merchant FAO Schwarz has acquired Best & Co., a marketer of luxury children’s apparel and accessories.
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
Great marketing professionals have lots of experience, and they get that experience by occasionally making mistakes. Here is one of those tales of woe: The Tale of the Great Schmoe Mailing. Names of the people and firms involved have been changed to protect the guilty.
Given the advances in loyalty value propositions, database design and analytical techniques, these retailers have unprecedented opportunity to join with their partners in the packaged-goods industry to implement best-in-class enterprise customer-management programs