Marketing Archives - Page 29 of 446 - Multichannel Merchant

Week in Review: Macy’s Downfall Sends an Omnichannel Message

January 7, 2016 | MCM Staff

Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.

It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.

But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.

4 Steps to Rekindle the Spark in 2016

December 30, 2015 | Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers

December 22, 2015 | Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

SEM, SEO, digital marketing, digital marketing trends 2016

5 Digital Marketing Trends and Predictions for 2016

December 22, 2015 | Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

UPS, FedEx, peak holiday season 2015, ecommerce fulfillment, Holiday 2015

5 Last-Minute Holiday Marketing Tips for Online Marketers

December 21, 2015 | Chris Birkholm

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.

Week in Review: Star Wars! Nothing But Star Wars!

December 18, 2015 | MCM Staff

A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

What’s In-Store for B2B Marketing in 2016

December 16, 2015 | Maria Pergolino

As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.

Week in Review: Will There Be Walmart Pay Evangelists in 2016?

December 11, 2015 | MCM Staff

Mobile payments gained more traction this week when Walmart announced Walmart Pay, which is being touted as a first by a major retailer.

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