Call it E-RFM
Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s
Marketing
Sun Capital Partners takes the cheese
It might be summer, but Sun Capital Partners isn’t ready to take a vacation. The private equity firm on July 11 acquired food gifts cataloger Hickory Farms. Terms of the deal were not disclosed.
Harder to sell?
There’s no question that the new postage rates
1-800-Flowers.com goes mobile
Catalog merchants have been slow to adapt mobile marketing technology, but 1-800-Flowers.com has taken the plunge. It has launched 1800flowers.mobi, which allows users to shop online at 1-800-Flowers.com via their cell phones.
Expand your universe with new data sources
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging
Pier 1 shelves catalog
Maybe Pier 1 isn’t meant to be in the direct business. The home furnishings and decor retailer announced in June it was shuttering its three-year-old
Lean, mean merch machine
What does this mean to you? It’s time to create a leaner, meaner merchandise machine that will not only allow you to make wiser product choices, but also help you develop a more desirable brand. The following four suggestions will help you do both:
Going back to the future
Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data
Gander Mountain ruling paves path for direct launch
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Tips for Testing Magazine Lists
Looking to test magazine subscriber lists? Jim Coogan of Catalog Marketing Economics has a tip: if you test the direct mail sold and direct-to-publisher selects, better results will come.